On September 17th,2024, the highly anticipated 2024 CSMF (Saudi Arabia) Sports Facilities and Equipment Exhibition was grandly held in Riyadh, the capital of Saudi Arabia. This forum was jointly organized by Beijing Pan China Sports Industry Co., Ltd., Beijing Smife Sports Culture Industry Co., Ltd., and the Cultural Tourism and Sports Health Industry Branch of the China Industry Development Promotion Association. It has attracted more than 100 excellent sports equipment suppliers from home and abroad to participate, and many industry insiders and outsiders gathered together to witness this feast of the sports industry.

Together with the Mid Autumn Festival, the venue was filled with a warm and celebratory atmosphere. Leaders and guests from local departments and enterprises such as the Saudi Ministry of Sports and SAMA, as well as leaders and guests from Chinese funded enterprises such as China Railway Construction, China State Construction Engineering, China Harbour Engineering, and China 22MCC, attended the forum and the opening ceremony.

Four important guests, including Wang Lei the General Manager of China Railway Construction Corporation Saudi Arabia Branch, Wang Zhouya the Executive General Manager of China State Construction Corporation Saudi Arabia Branch, Li Haibin the President of Beijing Pan China Sports Industry Co., Ltd., and Yuan Fang the President of Beijing Smif Sports Culture Industry Co., Ltd., jointly cut the ribbon for the opening of the 2024 Saudi Sports Expo, officially kicking off the curtain of the expo.

After the opening ceremony, the sports venue forum followed closely, conducting in-depth exchanges around the most cutting-edge technologies, products, and concepts in the industry. Leading enterprises and well-known brands showcased innovative achievements in various fields, including artificial grass for sports fields, the application of BIM technology in sports crafts, anchoring grass, VAR technology for football fields, sports wood flooring, sports venue seats, and intelligent display screens, fully demonstrating the unique advantages of China's sports manufacturing industry in the global industrial chain.

This forum is not only a platform for product display, but also an important opportunity for industry exchange and resource docking. Through multi-dimensional and deep level interaction, the exhibition effectively promoted the connection between enterprises and industry resources, helped all parties to conduct in-depth discussions on market demand, industry trends, and cooperation opportunities, promoted win-win cooperation among all parties, and injected new impetus into the innovation and development of the sports industry.

The 2024 CSMF Saudi Sports Expo Sports Venue Forum has successfully concluded, marking a more determined step for Chinese sports brands on the international stage. With the maturity of brands and the enhancement of international influence, the globalization of China's sports industry is ready to take off. We have reason to expect that Chinese sports brands will usher in a more brilliant new chapter of internationalization in the near future, and let us witness the arrival of this historic moment together.